Featured August 28 by the Minnesota American Marketing Association. Read Article
On Facebook, it’s the Share. On Twitter, it’s the Retweet. Every user is familiar with these, whether they use these sites for marketing, branding, or personal use. It is the envy of every business to go viral, to have their message spread like wildfire across the internet through a flurry of clicks, comments and shares. Recognizing that viral material is the sustaining force of their businesses, both Facebook and Twitter have developed tools to make it even easier—one-click sharing. With one click of the mouse, users can re-broadcast stories, videos, photos or tweets to their entire network. But beware, while one-click sharing may seem exciting for marketers, it is actually suffocating the life out of social media and should be avoided. Continue reading
