Featured by the Minnesota American Marketing Association (see article)
Particularly with a faltering national economy, many marketers have thrown up their hands in frustration at the prospect of marketing a luxury brand. Marketing luxury can be a tall order, as many traditional strategies (such as competitive pricing) no longer apply. This is only compounded by a country struggling to move to recovery – there are those in the business world that assume luxury is the commodity of the past, and the first to go.
However, the luxury market remains vital and alive even today, for savvy marketers with talent and a strong strategy. Continue reading
