Featured by the Minnesota American Marketing Association (see article)
Particularly with a faltering national economy, many marketers have thrown up their hands in frustration at the prospect of marketing a luxury brand. Marketing luxury can be a tall order, as many traditional strategies (such as competitive pricing) no longer apply. This is only compounded by a country struggling to move to recovery – there are those in the business world that assume luxury is the commodity of the past, and the first to go.
However, the luxury market remains vital and alive even today, for savvy marketers with talent and a strong strategy. Continue reading
Posted on June 12th, 2012 in Branding, Market Research, Marketing, Politics Minnesota American Marketing Association
With a tip of the hat to Texas, Mitt Romney has claimed the number of delegates needed to win his nomination. Now the presidential candidates turn their attention towards each other, ending the opening act and moving to the main event. For some, politics may look like a messy knock-down, drag-out fight. But for the savvy professional, much can be learned about strategic marketing from politics and the entire election process. Continue reading
To be featured on Minnesota-American Marketing Association April 3.
You reach into your old board game, past the battleship and the shoe and Community Chest cards, and pull out a smooth white and black-spotted die. You give it a roll. You roll a six. On the second roll, you roll a six again! Perhaps you have the lucky touch?
Before you pack your bags for Vegas, roll once more. This time it’s a two.
Of course, despite what the superstitious may believe, there’s no rhyme or reason to dice rolling. Every time you roll a die, you have an equal 1/6 chance of rolling any number, the same chance as the roll before. However, consumer behavior does not produce results in this same random way. Careful and smart statistical analysis of company data and consumer trends can produce not only insight into how the company is performing, but the ability to play fortune-teller, projecting forward and adapting proactively. No crystal ball required. Continue reading
From the “Facebook Marketing Tips and Techniques” course, Coldwell Banker United, Realtors Northwest Austin
Jeff Winger, a character on the sitcom Community played by Joel McHale, once said in an episode: “for your information, I don’t have an ego. My Facebook picture is a landscape.”
Essay for defining:WOMEN networking event
What’s the biggest reason your marketing, right now, isn’t working?